Buyer's guide
Compare tools against your channels, team size and daily work, then check usage limits, cost and permissions. This guide describes the main types of tools in no particular order. It does not rank vendors.
You may need an automatic reply to comments, a team inbox, a link page or a workflow that runs several steps. Raqi covers these in one workspace, with free basic Auto-DMs and AI agents on paid plans. Use the categories below to work out which kind of tool your business needs.
Conversations and content in one workspace
Raqi brings an inbox, Auto-DMs, workflows, AI agents, Content Hub, Ads Studio and raqi.link pages into one workspace. Free includes unlimited basic Instagram and Messenger Auto-DMs. Paid plans start at $19 a month ($15 billed yearly) and add AI agents, workflows and the MCP connector for Claude and ChatGPT. Creative Bridge, the plugin for After Effects and Premiere Pro, is free on every plan.
For assigning conversations and supporting customers
If customer service comes first, look at assignment, permissions, reporting and channel coverage. Test how a conversation passes between an AI agent and a teammate.
For organizing links, guides and content
If your business starts from a bio link, look at how links, guides and products are presented and what happens after someone taps. If you sell downloads, check payment and file delivery too.
For repeated tasks with several steps
When the same sequence repeats, a tool that connects triggers, conditions and actions can take it over. Test failures, waits and team handoffs as well as the path where everything goes right.
For a quick reply to audience interest
If your task is to send a link after a comment, a focused setup may be enough. Check keywords, duplicate protection and each channel's messaging rules.
If your current setup does the job at a cost that suits you, improving it may beat moving. Before you switch, write down your automations, integrations and permissions, then decide what to rebuild and how to test it.
Read the detailed checklist for choosing an Auto-DM and conversation automation tool.Most fall into four groups: team inboxes, link page and creator tools, workflow builders, and comment-to-DM tools. Some products, Raqi included, cover several groups in one workspace.
It can be, if all you need is a link after a comment. Once people start asking questions in your DMs, you need an inbox to answer them and, as volume grows, an AI agent or a teammate.
Nothing moves across by itself. List each trigger, message and link you use today, rebuild one automation, test it on a single post, then move the rest.
It removes the main risk of tools that log in with your password, but it does not guarantee your account against restrictions. Follow each platform's messaging rules and respect opt-out requests.
This guide compares tool categories and selection criteria, not individual vendors. Check current features, limits and prices before subscribing.
Basic Instagram and Messenger Auto-DMs are unlimited on Free. No credit card required.