Question 1

What counts as a conversation?

Accepted Answer

A conversation counts when a customer sends or replies with a message during the billing month. One-way auto-DMs you send do not count until the customer replies. Each customer counts once per month, no matter how many messages they send. You only pay for customers who actually talk back.

Question 2

What are AI credits?

Accepted Answer

AI credits power Ads Studio: AI ad copy, image creation, and video generation. Different actions cost different amounts. For example, ad copy costs 1 credit, a standard image 1 to 3 credits, and a 5-second video starts at 8 credits. Higher resolutions and premium models cost more. Your monthly allowance resets each cycle, and purchased top-up packs roll over.

Question 3

What happens if I exceed my conversation limit?

Accepted Answer

No surprise charges. There is no pay-as-you-go billing for conversations. When you reach your monthly limit, messages keep flowing into your inbox and nothing is held back. You'll see a limit notice in your inbox, and upgrading gives you room for new contacts: an audience you can reach later with broadcast campaigns. You can upgrade anytime.

Question 4

Can I buy more AI credits?

Accepted Answer

Yes. You can top up Ads Studio credits anytime with prepaid packs (100, 500, 1,000, or 2,500 credits). Purchased credits roll over and never expire. You can also choose a higher monthly credit tier on each plan with the slider.

Question 5

How much do AI Agents cost?

Accepted Answer

AI Agents come with every paid plan at no extra charge, and each plan includes its own monthly allowance of AI-handled conversations (the exact numbers are in the AI-handled conversations row of the comparison table above). When you reach the allowance, new conversations go to your team instead, and human replies are always unlimited. The allowance resets at the start of each billing month. AI Agents don't consume AI credits; those are reserved for Ads Studio.

Question 6

What are AI steps and how are they counted?

Accepted Answer

AI steps are LLM-powered actions used outside of inbox conversations, like comment intent detection, AI-powered workflow nodes, and AI logic in automations. Each paid plan includes a monthly allowance (500 / 2,000 / 10,000 / 20,000 across Starter, Growth, Scale, Business). The cap is shared across all three surfaces: workflows, apps, and automations. Non-AI workflow steps (send message, add tag, wait, condition, webhook) are unlimited. You'll see a warning when approaching your cap.

Question 7

Is there a free plan?

Accepted Answer

Yes, and it does not expire. The free plan includes unlimited basic Auto-DMs on Instagram and Messenger, 2 connected channels, and 100 conversations a month, with no credit card required. Paid plans add AI agents, workflows, Ads Studio, and higher limits.

Question 8

Can I upgrade or cancel at any time?

Accepted Answer

Yes. You can upgrade instantly from the Billing section of your dashboard. To cancel, simply click Cancel Subscription. You'll retain access to all features until the end of your current billing cycle.

Question 9

How does Raqi protect my data?

Accepted Answer

We prioritize data security through encryption at rest and in transit, strict access controls, and regular security audits. Our infrastructure is designed to meet enterprise-grade security standards.

Pricing

Free

Starter

Growth

Scale

Business

Find your plan

What do AI credits buy?

FAQ