Trigger Types

Events that start a workflow: messages, comments, CRM changes, webhooks and schedules.

Every workflow starts with one trigger. Click the trigger block to choose it:

Group	Triggers
Direct messages	Incoming message, Story reply, Ad response, Chat widget tap
Comments	Comment on post, Comment during live
CRM	Contact tagged, New contact created, Lifecycle updated, Conversation opened, Conversation closed
System	Webhook received, Widget interaction, Scheduled trigger (every N minutes, hourly, daily or weekly)

More Triggers in Search

Search in the trigger chooser also finds Story reaction, Outbound message (your team sent a message), Tracked link click and QR code scanned.

Trigger Filters

Message, comment and story reply triggers need a filter before the workflow can be activated:

Tip: Runs on at the top of the builder limits the workflow to some channels. A trigger that needs a channel you have not connected shows a lock.

Keywords: run only when the message contains one of your keywords
AI intent: describe the situation, for example "asks about pricing"
Emoji only or every message

Webhook Received

The Webhook received trigger starts a workflow when an outside system sends data to the workflow's webhook URL. The URL is generated when you save the workflow.

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Workflows